RAY POWER RADIO 100.5FM
In the wake of deregulation of broadcasting on August 24 ,1992, Daar communications plc applied for and was granted approval to operate an independent radio station.The station which started test transmission on the 15th of December,1993 made history on the 1st of september,1994 when it commenced commercial broadcasting with the launch of Raypower 100.5 fm in Lagos as the first 24 hour broadcast service station in Nigeria as well as the first private independent broadcasting station in the country.
Raypower 100.5FM became an instant success with it's pioneering twenty four hours a day,seven days a week interactive programming format that promoted immediate feedback on sensitive socio-political,economic and cultural issues.It was a radical departure from what radio audience in Nigeria had been used to since 1935.Raypower 100.5FM is in twelve locations across Nigeria and remains the station of choice by radio listeners.Its "infotainment" theme guided by it's development philosophy help to promote national unity and stability as well as foster global understanding.
AFRICA INDEPENDENT TELEVISION (AIT)
Based on Raypower's track record and recognition of DAAR's commitment to responsible broadcasting in the country, the Federal Government of Nigeria in June 1995 granted DAAR the first ever global satellite television license.On December 6 1996,the company launched Nigeria's first commercial terrestial television service with the call sign "Africa Independent Television (AIT).AIT has a transmission footprint which covers the entire globe. it runs 3 distinct srtreams of programming namely,National transmission which is domesticated in Nigeria,transmission to the rest of Africa,Europe,middle East and Asia, and transmission to united states of America(USA)and the Americas.
Over the years,AIT has built a reputation for setting the news agenda,orderly development of society and for holding governments accountable to the people.It is also at the forefront of National and social mobilization to promote participatory democracy and build a responsible citizenry committed to the task of nation building and the presevation of national ethos.In furtherance of it's vision to be the clear market leader in television broadcasting,AIT is situated in 20 locations across the six geo-political zones of Nigeria .It plans to open 16 additional locations in the next 4 years to achieve an effective pan -Nigerian coverage that will translate into steady revenue streams for the running of it's operations and the realization of it's profit objectives.Largely accepted as the Authentic,Independent,Trustworthy,AIT has in eleven years, successfully positioned itself as a brand the public can trust.
INTERNATIONAL TRANSMISSION
AIT'S International transmission is propelled by an affirmative oriented philosophy guided by humanistic considerations. Programming is refreshingly different and original in tone as well as delivery. While it is decidedly informative in content and character,the overall programming mix is compellingly entertaining. It's programming is for general audience and it's pay-off "sharing the African Experience" symbolizes it's vision to offer on daily basis, a refreshingly but revealing insight into the African experience worldwide.In the U.S and the Americas, AIT is on the DTH(Direct to Home) platform of Echostar's Dish Network.In Europe, the rest of Africa,the middle east,the mediterranean Basin and Asia,AIT is available on Hotbird6@13degree E

AND IN THE U.K ,AIT is available on Eurobird that is co-located with Astra@28degree and sharing B-sky-B's EPG platform.

As regards the rest of Africa excluding south Africa, AIT is on the broad beam of DSTV.



OUR AWARDS
In recognition of his pioneering role in private broadcasting in Nigeria,Executive chairman of Daar communications plc Aleogho Dokpesi is to be conferred with National Honours by president Umar Musa Yar'adua early 2008.
Within the past three years,DAAR was recipient of several awards and distinctions from various bodies and independent groups.one of such award was the prestigious "BBC prize for the television station of the year Award" given by the Nigerian Media Merit Award in September 2006.In addition to this, some other awards DAAR has won in the past include:
- Award for being a "socially Responsible Electronic Media Organization"by Nigeria Employers' consultative association in 2007.
- The most outstanding Electronic Media (radio)in entertainment "by independence hall of fame in year 2006.
- "Television station of the year 2005"by the Nigerian Merit Award in 2006.
- "Best TV station of the year "by business report , Limited in year 2005.
- "TV station for the year "presented by the west African Direct marketing Awards in year 2005.
- The National cabin crew Association(NACCA) in the year 2005 awarded to DAAR in recognition of its outstanding achievements and professional reporting of aviation news.
- .An honourary award presented to DAAR by the African centre for tourism research in recognition of DAAR'S portrayal of the African culture to the rest of the world.
- A gold medal for excellence in busibness practice in year 2004 presented by the united nations foundation for excellence in business practice,Switzerland.
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