Vision
To share the African experience that is uniquely refreshing, economically progressive, culturally exciting, socio-politically engaging and revealing with the global community
Our Mission
The mission of Daar Communication PLC is to enhance global understanding through an appreciation of the world and its people. Using the latest technology in broadcasting, DAAR intends to be the most authentic, independent and trustworthy voice of Africa and the black race, projecting Africa from a holistic perspective, untainted, undiluted and absolutely original.
Philosophy
The Company’s broadcast philosophy seeks to promote African interest, unity and cohesion while respecting historical, cultural and religious sensibilities; discouraging hatred and disaffection amongst people.